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Conversion tracking for websites enables you to measure your return on investment by tracking the actions users take after viewing or engaging with your ads on Twitter.

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NOTE: The old way of directly linking to the Facebook profile review page for mobile devices throws a 404 error. Using LinkTrak's device targeting URL shortening process, we can create redirecting URL's based on the users device. Meaning if the user is on desktop, the shorten link goes to the review page, while on mobile devices, it just goes to their profile page (and they then select reviews).

Read How To Setup Device Targeting URL's